In 1968, Barry and Fran Weissler established National Artists Management Company, Inc.(NAMCO), an entertainment production company based in New York City. They have nearly 50 years of experience developing, financing, casting, managing, marketing, licensing and consulting for first class theatrical ventures on Broadway and the West End as well as touring domestically and internationally.

The Weisslers are the winners of seven Tony Awards: Othello, the Weissler’s Broadway debut starring James Earl Jones and Christopher Plummer; Fiddler on the Roof with Topol; Gypsy with Tyne Daly; Annie Get Your Gun with Bernadette Peters and Reba McEntire; the worldwide hit, Chicago; the 2010 revival of La Cage Aux Folles with Kelsey Grammer; and the 2013 revival of Pippin starring Patina Miller and Andrea Martin.

Chicago, currently celebrating 27 years on Broadway, is the longest running American musical in the world. The show has featured countless stars including Bebe Neuwirth, Anne Reinking, Joel Grey, Melanie Griffith, David Hasselhoff, Chita Rivera, Denise van Outen, Duncan James, Lynda Carter, Ashlee Simpson, Kelly Osbourne, Usher, and Pamela Anderson. The show’s global success has reached over 25 countries and has been translated into a dozen languages.

Other notable Broadway credits include Cabaret with Joel Grey; Cat on a Hot Tin Roof with Kathleen Turner; Zorba with Anthony Quinn; My One & Only with Tommy Tune; My Fair Lady with Richard Chamberlain; William Finn’s Falsettos; Grease with Megan Mullally; Seussical with Rosie O’Donnell; Wonderful Town with Brooke Shields; Sweet Charity with Christina Applegate; the West End premiere of Neil Labute’s Fat Pig; and Kander and Ebb’s The Scottsboro Boys, directed and choreographed by Susan Stroman. Their hit Waitress, a musical adaptation of Adrienne Shelly's 2007 independent film favorite, with an original score by Grammy Award-winning singer/songwriter, Sara Bareilles, is available on streaming.

Their newest musical Real Women Have Curves will open on Broadway at the James Earl Jones Theatre in April 2025.